Educational Campaigns

2016 Distraction Campaign

Distracted driving is on the rise across the country. Here in Seattle, we've seen a nearly 300% increase in collisions involving inattention over the last 3 years. Much of this is due to more people using their cell phones/texting while driving. We all know we shouldn't be on social media or responding to a text while driving, but we do it anyway.

We've developed a creative campaign, encouraging people to do whatever it takes to keep your phone out of reach while driving.

Can't reach it. Can't use it.

Check out our suite of materials we're pushing out via radio and a variety of online outlets (Pandora, Facebook, Twitter, YouTube):

  • Video
  • Radio ads

Snake
Bees
Porcupine

  • Online ads

Don't use cell phones while driving

2016 Tiny PSAs

We're putting together a series of what we're calling 'Tiny PSAs' (public service announcements) to remind people of the rules of the road, highlight new safety projects, and spread the word about Vision Zero. Let us know if there's a topic you'd like us to cover. Here's our first one, explaining that every intersection, whether marked or not, is a crosswalk.

September 2015 public service announcements

With a grant from the Washington Traffic Safety Commission and funding from AARP, we've put together a series of public service announcements that will air on TV, online, and over the radio through the month of September. We see more collisions in the fall (with the changing seasons - fewer hours of daylight, more rain), so we're getting the word out now to encourage safer behavior.

Video

Radio

Print Materials

Vision Zero logo

Vision Zero logo

PDF | EPS | JPG

Vision Zero rack card

Vision Zero Rack Card

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