Safety Resources

 Feel free to download and print our materials to share with others!

2016 Distraction Campaign

Distracted driving is on the rise across the country. Here in Seattle, we've seen a nearly 300% increase in collisions involving inattention over the last 3 years. Much of this is due to more people using their cell phones/texting while driving. We all know we shouldn't be on social media or responding to a text while driving, but we do it anyway.  

We've developed a creative campaign, encouraging people to do whatever it takes to keep your phone out of reach while driving.

Can't reach it. Can't use it.

Check out our suite of materials we're pushing out via radio and a variety of online outlets (Pandora, Facebook, Twitter, YouTube):

Can't reach it, Can't use it - Bees version

Can't reach it, Can't use it - Cobra version

Can't reach it, Can't use it - Spider version

Can't reach it, Can't use it - Gator version

2016 Tiny PSAs

We're putting together a series of what we're calling 'Tiny PSAs' (public service announcements) to remind people of the rules of the road, highlight new safety projects, and spread the word about Vision Zero. Let us know if there's a topic you'd like us to cover. Here's our first one, explaining that every intersection, whether marked or not, is a crosswalk.

September 2015 public service announcements

With a grant from the Washington Traffic Safety Commission and funding from AARP, we've put together a series of public service announcements that will air on TV, online, and over the radio through the month of September. We see more collisions in the fall (with the changing seasons - fewer hours of daylight, more rain), so we're getting the word out now to encourage safer behavior.


Radio ads

Online ads (animated gifs)


Other Materials

Vision Zero rack card

Vision Zero Rack Card

Vision Zero rack cards



Tiếng Việt










af Soomaali

Vision Zero Logo

Vision Zero logo


Vision Zero Yard Sign

Vision Zero yard signs


SDOT Pedestrian Safety

Super Safe Tips for Drivers and Pedestrians (PDF)


Walk Safe Poster

Stay Active, Walk Safe Brochure (PDF)

Sharing the Road
Sharing the Road

Super Safe Comic Sneak Preview
Be Super Safe Comic,
Sneak Preview (PDF)

Super Safe Comic Cover
Be Super Safe Comic,
Volume 1, Issue 1 (PDF)

Super Safe Poster

Be Super Safe Poster
(11 x 17 PDF)

Super Safe Poster

Be Super Safe Poster Large
(24 x 36 PDF)

Rack Card - English
Be Super Safe Rack Card
(4 x 11 PDF)

Rack Card - Chinese

Be Super Safe Posters (Chinese)
(36 x 24 PDF)



Casey Neistat’s Texting While Walking is a fun video on the safety of using your phone while walking.

The National Highway Traffic Safety Administration’s (NHTSA) Traffic Safety Marketing page has tons of road safety materials from across the country!

Check out our own Rules of the Road page.

For an informative and entertaining approach on the subject of distracted driving, visit and learn exactly why distraction is deadly.