Ethnic Media Program

Download a flyer about the Ethnic Media Program. (Right-click, then select, "Save link as..." and save to your computer.)

What is Ethnic Media?

We define ethnic media as any communications outlet that intentionally produces news stories and other content for a particular ethnic minority group or ethnic minority community. Most ethnic media outlets tend to be small businesses, often run by a family or well-known individual in their community. Ethnic media can include the mediums of television, radio, online, and print. They can be in-language or bilingual, but their content is created with a specific ethnic community in mind.

Why Ethnic Media?

Historically, ethnic communities, especially recent migrants to Seattle, have had very little access to understanding and knowing about City services and programs. According to the most recent Census data, approximately 20% of Seattle's population is foreign-born. And of this population, over 30 percent are linguistically isolated, which the U.S. Census Bureau defines as "a household in which no person 14-years-old and over speaks only English, and no person 14-years-old and over who speaks a language other than English speaks English 'very well'."

This means that many of these residents do not access information from the City of Seattle website, mainstream English-language news outlets, or outreach workers who only speak English. Many access other alternate sources for news and information, including word of mouth, faith/religious leaders, and ethnic media. This is why the City of Seattle strives to ensure ethnic media is a part of outreach or a marketing campaign if the goal is to reach immigrants and refugees in the Seattle area.

Ethnic Media Statistics

  • According to a 2005 poll by the consulting/polling firm Bendixen & Associates, 13 percent of the adult U.S. population "prefers" ethnic media over mainstream media, and one-quarter of the U.S. population regularly consume ethnic media.
  • According to a March 2005 survey commissioned by New California Media (an association of over 700 ethnic media organizations in the U.S.), 45 percent of all African American, Latino, Asian American, Native American, and Arab American adults prefer ethnic television, radio, or newspapers to their mainstream counterparts.
  • That same New California Media survey also found that ethnic media reached 51 million adults, a quarter of the entire U.S. population.

City of Seattle Ethnic Media Directory

Below is the most current list of ethnic media outlets serving the City of Seattle, maintained by Communications and Outreach Manager Joaquin Uy.

Are you a member of a media organization that serves immigrant and refugee communities and want to be added to this list? Please email your request to Joaquin Uy:

Last updated: 6/22/17.

Banner photo credit: Nate Gowdy Photography.