Seattle Parks and Recreation Annual Report - 2007
2007, we vastly improved customer service by completing the rollout
of a new electronic registration, reservation and point-of-sale system.
The new software system modernizes our business practices, making it
easier and more efficient for customers to register for classes and
programs, reserve parks, shelters and facilities, and pay for services
electronically. Customers can also register online using the system,
Seattle Parks and Recreation Connection (SPARC).
One example of improved service is at Amy Yee Tennis Center, where demand
for tennis classes outstrips supply. Summer tennis instruction is so
popular that - in the past - anyone who wanted to register for classes
at the center had to fill out paper forms and enter a lottery. It typically
took employees three to four weeks to sort out the lottery and notify
registrants of their acceptance into a class. The new electronic system
does away with the lottery and reduces registration to between one and
three days. In addition, staff can monitor what type of classes are
filling the most quickly, and add programming whenever possible.
Also this year, we rolled out Quick Cards at our aquatic facilities
to make it easier for patrons to enjoy our pools. Until this year, if
you wanted to take a class or enroll in a program at one of our pools,
you would have purchased a paper punch card. This time-consuming method
required pool patrons to interact with pool cashiers every time they
wanted to use the pool, sometimes standing in long lines. The new Quick
Card, with picture ID, allows swimmers to bypass lines by simply swiping
their cards through an electronic reader, which deducts a fee directly
from a pre-paid account.
The project that rolled out all these electronic efficiencies - called
the Pyramid Project - has been called one of the most successful technology
projects the City has ever undertaken because of the value that's been
returned to users and the fact that it rolled out on time and under
budget. In 2007, the project won the City's Excellence in Information
Technology Project Management Award.
Next time you want to find a yoga class or sign your kid up for an arts
and crafts class, check out our electronic registration system online
at www.seattle.gov/parks. Just click on SPARC!
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March 28, 2008