Ethnic Media Program

Download a flyer about the Ethnic Media Program. (Right-click, then select, "Save link as..." and save to your computer.)

What is Ethnic Media?

We define ethnic media as any communications outlet that intentionally produces news stories and other content for a particular ethnic group or ethnic community residing in the U.S. Ethnic media outlets can be small businesses, often run by a family or an individual in their community. They can also be large multinational companies with headquarters located in other countries. Ethnic media can include the mediums of television, radio, online, and print. They can be in-language or bilingual, but their content is created with a specific ethnic community in mind.

In Seattle, the largest ethnic media communities are ones that serve Chinese-, Korean-, Spanish-, and Vietnamese-speaking communities.

Why Ethnic Media?

According to the most recent Census data, approximately 20% of Seattle's population is foreign-born. And of this population, over 30 percent are linguistically isolated, which the U.S. Census Bureau defines as "a household in which no person 14-years-old and over speaks only English, and no person 14-years-old and over who speaks a language other than English speaks English 'very well'."

This means that many of these residents do not access information from the City of Seattle website, mainstream English-language news outlets, or outreach workers who only speak English. Many access other alternate sources for news and information, including word of mouth, faith/religious leaders, and ethnic media. This is why the City of Seattle strives to ensure ethnic media is a part of outreach or a marketing campaign if the goal is to reach immigrants and refugees in the Seattle area.

Learn More about Ethnic Media

City of Seattle Ethnic Media Directory

Below is the most current list of ethnic media outlets serving the City of Seattle, maintained by the Office of Immigrant and Refugee Affairs.

Are you a member of a media organization that serves immigrant and refugee communities and want to be added to this list? Please email your request to joaquin.uy@seattle.gov.

Last updated: 5/15/19.

Banner photo credit: Nate Gowdy Photography.