2019 Seattle Sweetened Beverage Tax Public Awareness & Counter-Marketing Campaign RFP

The Youth and Family Empowerment (YFE) Division of the City of Seattle Human Services Department (HSD) is seeking applications from consultants interested in developing a public awareness campaign about sugary drinks by supporting two strategies recommended by the Sweetened Beverage Tax Community Advisory Board:

• Mass media counter-marketing campaign led by a community-based organization (CBO) - Support a CBO to develop and test messages and design a paid and earned media sugary drink counter-marketing campaign. Then, implement the campaign in multiple communication channels (e.g. ethnic/community specific radio, TV, newspaper and social media channels, CBOs, youth organizations)
• Youth-led counter-marketing campaign led by a community-based organization (CBO) - Support a CBO to develop and design an approach to engage youth in developing and leading a peer-to-peer sugary drink counter-marketing campaign. Then, implement the campaign in multiple communication channels (e.g. ethnic/community specific radio, TV, newspaper and social media channels) and through coordinated work of CBOs and youth.

For this contract, the selected firm must spend funding with the following considerations in mind:

1. In 2019, a minimum of $236,523 must be spent by the contracted firm, with flexibility for as much as $473,046 to be spent. The available award amount is up to $473,046 to be spent within the 2019 calendar year.
2. In 2020, HSD's budget for this project is $236,523. Up to $473,046 in 2019 and $236,523 in 2020 of contract funds are available through this RFP.
3. Funding awards will be made for the period of October 15, 2019 to December 31, 2020, for an estimated 15-month contract, or until work is completed. 

We encourage firms to propose a realistic and meaningful scope of work and budget. If a proposed scope of work and budget necessitates flexibility outside the proposed HSD timeline, the Department will negotiate this upon firm selection.

The Seattle Sweetened Beverage Tax Public Awareness & Counter-Marketing Campaign RFP Consultant Contract document defines investment results, requirements, and the process for application submission and selection. Please plan to attend the information session listed below to review the RFP Consultant Contract and ask questions. Please bring a paper copy of the RFP Consultant Contract as no copies will be provided during the information session.

This is an open and competitive process. Completed application packets are due by 4:00 PM on September 30, 2019 12:00 PM, Noon, on October 2, 2019. If you have any questions about this Safety RFP, please contact: Amaury Ávalos at (206) 386-1561 or by email at amaury.avalos@seattle.gov.