Shop to the Beat

Shop to the Beat is a new recovery program created to support small businesses, local musicians and neighborhood business areas throughout the city. This program will match musicians and small retail businesses to provide in-store performances during peak hours, help increase foot traffic and sales for retailers, and provide competitive pay for musicians who were significantly impacted by the pandemic. 

We partnered with Gigs4U — a local organization that curates artists and produces live music performances in traditional and non-traditional settings — to pair up interested musicians and small retail businesses.

Shop to the Beat performances began on Small Business Saturday 2021 and will continue throughout the month of February 2022.

Interested in attending a Shop to the Beat performance and supporting local businesses?

Scroll down to the "When are the Shop to the Beat performances?" question below for the schedule of upcoming performances!

Frequently Asked Questions

What are the eligibility requirements?

To be eligible for Shop to the Beat, small businesses need to:

  • Be a small retail business such as a retail storefront, café or restaurant.
  • Be located in Seattle city limits.
  • Have an active City of Seattle Business License. (You can check your status at the City of Seattle Business License Database.)
  • Have up to 50 full-time equivalent employees.
  • Have a minimum of 8’ x 8’ in store space to accommodate musicians and COVID protocols.
  • Be an independently owned, non-franchise and non-chain business.

Is there a cost to participate?

  • Participation in Shop to the Beat is free for small businesses!

How do I sign up?

  • Please submit a Shop to the Beat Application to share your contact information and select your preferred days, times and style of music by January 21.

After I submit my application, when will I hear back about hosting a performance at my store?  

  • A representative from the Office of Economic Development will contact you to confirm your responses within three business days.
  • You will then be contacted by a representative from Gigs4U to finalize performance logistics and match a musician to meet your needs.

Note: The Small Business Development Team staff will contact you via phone with an area code of 206 or email ending in Businesses can verify the identity of the staff by calling our office at (206) 684-8090 or visiting our team directory page on our website.

What are the eligibility requirements?

To be eligible for Shop to the Beat, musicians must:

  • Have enough material to perform two 45-minute sets.
  • Have personal instruments and backline, not including a PA (public address system).
  • Be subject to Gigs4U review of quality and professionalism in their body of work.

How will I be compensated?

  • Gigs4U will handle all contracting and compensation to musicians.

How do I sign up?

  • Please visit the Gigs4U website to register as a musician by January 21. Enter the following referral code: S2B.

When will I know if I am selected to perform?

  • After you register with Gigs4U, you will receive an automated response acknowledging receipt of your information. Gigs4U will contact you within five business days to verify your work, set up the contract and get you ready to be matched with a small business. Performances are dependent on matching you with a business.

Gigs4U will review the application information of interested musicians, select and match them with small retail businesses who signed up to participate in Shop to the Beat. The matching process will depend on the interests and application responses aligning for both musicians and small businesses. 

The Office Economic Development, Gigs4U and other partners will conduct outreach to small businesses and musicians for enrollment and placement — particularly small business owners and musicians who identify as Black, Indigenous or people of color and businesses located in underserved neighborhoods.

If you have questions about Shop to the Beat, please contact the following Small Business Development Team members:

Upcoming performances

Thursday, Feb. 3

  • 5:00 p.m. — Ola Wyola at 4427 Rainier Ave S, Seattle, WA 98118

Friday, Feb. 4

  • 4:00 p.m. — Dirty Couch Brewing at 21 W Fort St, Seattle, WA 98199

Sunday, Feb. 6

  • 6:00 p.m. — Black Coffee NW at 1713 NW Market St, Seattle, WA 98107

Thursday, Feb. 10

  • 5:30 p.m. — WEND Jewelry at 3278 California Ave SW, Suite A, Seattle, WA 98116

Friday, Feb. 11

  • 4:00 p.m. — Dirty Couch Brewing at 21 W Fort St, Seattle, WA 98199

Saturday, Feb. 12

  • 2:00 p.m. — Cooper's Optique at 315 1st Ave N, Suite 111, Seattle, WA, 98109

Sunday, Feb. 13

  • 5:30 p.m. — Structure Cellar’s at 3861 1st Ave S, Seattle, WA 98134

Sunday, Feb. 20

  • 6:00 p.m. — Black Coffee NW at 113 NW Market St, Seattle WA 98107

Thursday, Feb. 24

  • 5:00 p.m. — Ola Wyola at 4427 Rainier Ave S, Seattle, WA 98118

Sunday, Feb. 27

  • 6:00 p.m. — Black Coffee NW at1713 NW Market St, Seattle WA 98107


The Seattle Office of Economic Development is committed to building an equitable and inclusive economy that benefits the whole city by promoting access to economic opportunities for all of Seattle’s diverse communities. The Small Business Development Team helps small business owners stabilize and grow through direct investment strategies such as the Small Business Stabilization Fund, technical assistance programs, and by connecting them to additional resources.

The City of Seattle encourages everyone to participate in its programs and activities. For additional questions, translation or interpretation, technical assistance, disability accommodations, materials in alternate formats or accessibility information, please contact the Office of Economic Development at (206) 684-8090 or