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Objective 6: Get more people walking for transportation, recreation, and health
Walking is an inexpensive form of transportation and recreation that provides health benefits for people, communities, and the environment. Promoting walking includes education, encouragement, and enforcement campaigns that provide information about walking routes, groups, connections to transit and destinations, events, and ways to improve pedestrian safety.
Strategy 6.1: Promote the benefits of walking as part of citywide sustainability and equity initiatives and through new and expanded programs
a. Share marketing techniques and approaches to effectively promote services, programs, and facilities that support walking
b. Advance a social marketing campaign to promote walking
c. Create or expand programs that promote the benefits of walking |
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Strategy 6.2: Foster communication to support pedestrian travel
a. Create materials to communicate general travel and right-of-way information
b. Expand pedestrian wayfinding and walking map programs citywide
c. Use social networking to communicate project information in a timely and efficient manner
d. Simplify the City’s online resources to improve usability, accessibility, navigability, and coordination |
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Strategy 6.3: Create a strong pedestrian education program
a. Design and implement a pedestrian safety education campaign that targets drivers and pedestrians
b. Develop and launch training modules for City staff |
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Strategy 6.4: Establish and strengthen partnerships
a. Develop programs in partnership with non-profit organizations, employers, institutions, and transit agencies
b. Improve regional coordination around pedestrian issues
c. Establish better communication and coordination among staff and departments working on related issues |
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Strategy 6.5: Monitor and communicate the Pedestrian Master Plan delivery actions
a. Revise and update the plan, its data module, and the project list regularly
b. Maintain and update inventories of assets, including capture of capital projects and private development
c. Track and report on plan performance measures
d. Assign ongoing stewardship of the plan to the Seattle Pedestrian Advisory Board |
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