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Delivering a first-rate transportation system for Seattle Scott Kubly, Director

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Targeted Campaigns

Targeted campaigns aim to change specific behavior patterns in specific groups. A successful campaign will be an ongoing effort that has long-term results.

Targeted campaigns focus on specific safety practices, such as informing small children to stop at the curb and look left, right, and left again, and locating radar reader boards along school walk routes to alert drivers of their driving speeds in school zones. Targeting countermeasures to specific age and ethnic groups has demonstrated promising results, although more intensive education than currently practiced may be necessary to reduce pedestrian crashes involving older, ethnic pedestrians.

Sample Targeted Campaigns:

  • Dont Block the Box
  • Safe Routes to School
  • Know Your Speed
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