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Delivering a first-rate transportation system for Seattle Scott Kubly, Director

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Public Awareness Campaigns

Public awareness campaigns are a vehicle to garner public support. An effective campaign can serve as a first step for follow-up initiatives and increase the likelihood of success. Encouragement campaigns can be delivered via broad public relations efforts that utilize local media (e.g., television, radio, billboards, and posters placed at common venues such as transit stations).

Public awareness campaigns promote pedestrian and driver safety practices and focus on specific topics. For pedestrians, these topics might include interpreting pedestrian signals, being visible at night, and watching for turning cars. Campaigns for drivers might focus on watching for pedestrians when making turns at intersections and being aware of the legal responsibility to yield to pedestrians at intersections.

Sample Public Awareness Campaigns

  • The Wave
  • Pedestrian Safety
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