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Media Campaigns & Strategies Media campaigns create program awareness, encourage community support, and influence individual action. They encourage behavioral change through a variety of avenues: bus billboards, banners, signs, Web sites, and residential mailings. In linguistically diverse communities, messages should be provided to the public in all relevant languages. Sample Media Campaigns: For more information on the basics of pedestrian advocacy marketing, visit www.walkinginfo.org/promote. Types of media campaigns and strategies include: |
Media campaigns are central to promoting and encouraging walking: they reach a large audience and convey a variety of messages.
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