Working for a safe, affordable, vibrant, innovative, and interconnected city.
Learn More Home Page This Department
Link to Transportation Home Page Link to Transportation Home Page Link to Transportation About Us Page Link to Transportation Contact Us Page
Delivering a first-rate transportation system for Seattle Scott Kubly, Director







Site Index

Vision & Goals
Plan Background
State of Pedestrian Environment
Planning Process
Policy and Program Recommendations
Project Recommendations
Becoming the Most Walkable City
Pedestrian Toolbox
- Common Pedestrian Issues
Performance Monitoring and Stewardship
Frequently Asked Questions
Search the Plan
Contact Us

Media Campaigns & Strategies

Media campaigns are central to promoting and encouraging walking: they reach a large audience and convey a variety of messages.

Media campaigns create program awareness, encourage community support, and influence individual action. They encourage behavioral change through a variety of avenues: bus billboards, banners, signs, Web sites, and residential mailings. In linguistically diverse communities, messages should be provided to the public in all relevant languages.

Sample Media Campaigns:

For more information on the basics of pedestrian advocacy marketing, visit

Types of media campaigns and strategies include:
Social Marketing Campaigns
Public Awareness Campaigns
Public Service Announcements
Targeted Campaigns
Individual Campaigns
Public Endorsements
New Resident Mailings
Pair Transportation Options

Home | About Us | Contact Us | Site Index | News | FAQs | E-Mail Alerts