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A vibrant Seattle through transportation excellence Interim Director, Goran Sparrman

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- Common Pedestrian Issues
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Media Campaigns & Strategies

Media campaigns are central to promoting and encouraging walking: they reach a large audience and convey a variety of messages.

Media campaigns create program awareness, encourage community support, and influence individual action. They encourage behavioral change through a variety of avenues: bus billboards, banners, signs, Web sites, and residential mailings. In linguistically diverse communities, messages should be provided to the public in all relevant languages.

Sample Media Campaigns:

For more information on the basics of pedestrian advocacy marketing, visit www.walkinginfo.org/promote.

Types of media campaigns and strategies include:
Social Marketing Campaigns
Public Awareness Campaigns
Public Service Announcements
Targeted Campaigns
Individual Campaigns
Public Endorsements
New Resident Mailings
Pair Transportation Options

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