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Delivering a first-rate transportation system for Seattle Scott Kubly, Director

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Individual Campaigns

Individual campaigns attempt to influence the behavior of targeted groups through an intermediary such as safety guards, doctors, celebrities, and other figures of authority and perceived credibility. Individual campaigns may involve both specific target populations and individuated materials, such as trading cards with celebrity figures on one side and pedestrian safety tips on the other side. For more information, visit http://www.walkinginfo.org/pedsafe/pedsafe_curb1.cfm
?CM_NUM=48#top
.

Sample Individual Campaigns:

  • Neighborhood messaging cards
  • Door hangers
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