Endorsements and testimonials promote programs or initiatives through the support of outside individuals or organizations.
The term endorsement usually refers to advertisements featuring public figures (such as celebrities) and organizations, while the term testimonial generally refers to campaigns utilizing consumers and clients. Endorsements and testimonials can be used in any medium, from television and radio spots to direct mail fliers and magazine or newspaper advertisements. For more information, visit www.referenceforbusiness.com/small/Di-Eq/
- Seattle Climate Action Now (CAN).Seattle CAN encourages residents to take individual and community-wide actions to reduce their carbon footprint and combat global warming. The Seattle CAN homepage contains an audio endorsement featuring Mayor Greg Nickels discussing the threat posed by global warming and outlining some of the simple steps residents can take to reduce their contributions to climate change. For more information, visit www.seattlecan.org.