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Delivering a first-rate transportation system for Seattle Scott Kubly, Director







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Encouragement Tools

Pedestrian Toolbox
Design, Engineering, and Universal Access
Planning, Land Use, and Zoning
Equity, Health, and Environment


Walking is one of the easiest, safest, and most cost-effective forms of transportation and exercise. You can walk anytime and anywhere—during the lunch hour, on a wooded trail, indoors or outside, on vacation, or in your neighborhood. A range of useful strategies can be employed to encourage walking for both transportation and health.

By promoting walking, individuals and organizations plant the seeds for initiating change, creating awareness about pedestrian issues and alerting others to the benefits of walking and the ways that walkable places foster healthier, more livable communities. This toolbox examines concepts for changing values, perceptions, and behaviors related to walking and provides ideas and strategies for promoting walking in your community.

The encouragement toolbox is comprised of seven sections:

  1. Media Campaigns & StrategiesTools include media and communication strategies.
  2. Pedestrian AdvocacyTools include information about existing organizations and potential partnerships to promote walking.
  3. Walking IncentivesTools include promotions, support programs, and awards.
  4. WayfindingTools include maps, kiosks, and signs for getting people to destinations.
  5. Walking ProgramsTools include examples of walking programs sponsored by various groups and organizations.
  6. EventsTools include one-time or recurring events, good motivational tools for walking.
  7. Built Environment & InfrastructureTools include environmental supports for walking that will encourage more people to be active.
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