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Delivering a first-rate transportation system for Seattle Scott Kubly, Director

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Messaging

There are as many types of media and messaging campaigns as there are topics for which a campaign might be needed. Some good examples related to the environment (and, ultimately to increasing walking) come from the Sightline Institute, a Seattle-based nonprofit organization aiming to create a more sustainable Pacific Northwest. Revealing maps from Sightlines 2009 Cascadia Scorecard visually demonstrate how neighborhood design impacts not only the health of its residents, but of the environment as well.

Scorecard summary
Image from: Castcadia Scorecard

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