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Delivering a first-rate transportation system for Seattle Scott Kubly, Director

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Incentives

An incentive is any factor (financial or non-financial) that provides a motive for a particular course of action, or counts as a reason for preferring one choice to the alternatives. For example, Seattles Commuter Cash program provides incentives for people to stop driving alone to work five days per week. By reducing two to four days of drive-alone commuting per week, an individual can earn up to $150.

See the Encouragement Toolbox for more information about specific incentives that can increase walking among all people, improving both individual health and the environment.

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