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Delivering a first-rate transportation system for Seattle Scott Kubly, Director

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Targeted Campaigns

Targeted campaigns aim to change particular behavior patterns among specific groups. Successful campaigns are ongoing efforts with long-term results.

Targeted campaigns focus on specific safety practices, such as teaching children to safely cross streets and positioning radar reader boards along school walk routes to alert drivers of their speed. Targeting countermeasures to specific age and ethnic groups has demonstrated promising results, although more intensive education may be necessary to reduce pedestrian crashes involving elderly immigrants.

Sample Targeted Campaigns:
Safe Routes to School

Sample Targeted Campaign - Safe Routes to School

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