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Delivering a first-rate transportation system for Seattle Scott Kubly, Director



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Educational campaigns motivate people to alter behavior and reduce pedestrian crashes. They teach pedestrians and motorists about traffic safety practices and guidelines and provide advice on avoiding collisions. Often, campaigns are targeted to particular pedestrian groups such as elementary age children, senior citizens, and recent immigrants. Research has demonstrated that these programs can be effective in reducing pedestrian crashes, particularly among children and seniors.

Campaign motivating motorists to watch for pedestriansTypes of campaigns include:
Public Awareness Campaigns
Public Service Announcements
Targeted Campaigns
Individual Campaigns

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