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City of Seattle
Ed Murray, Mayor
NEWS ADVISORY

SUBJECT: City Of Seattle Partners with Lyft to Eliminate Impairment-Related Road Fatalities

FOR IMMEDIATE RELEASE:
12/30/2015  4:15:00 PM
FOR MORE INFORMATION CONTACT:
Norm Mah  (206) 684-8114


City Of Seattle Partners with Lyft to Eliminate Impairment-Related Road Fatalities

SEATTLE – The City of Seattle is partnering with rideshare company Lyft to provide ride vouchers to bars throughout selected Seattle neighborhoods to make sure people get a safe ride home as 2016 kicks off, and throughout the new year. This first of its kind partnership in Seattle will begin on December 30 to encourage people to use safe travel options if they plan to drink. The collaboration is part of Seattle's Vision Zero plan to end traffic deaths and serious injuries on city streets by 2030.

While Seattle's streets are among the safest in the nation, over 10,000 crashes occur each year, resulting in close to 20 fatalities. On average, 30 to 50 percent of these tragic losses are due to impairment. Unfortunately, the New Year often begins with a traffic fatality due to impaired driving. This partnership aims to curb that trend.

"Vision Zero is a city effort that includes community partnership. We're launching this program with Lyft to make Seattle streets safer for everyone," said Seattle Department of Transportation Director Scott Kubly. "If you're planning on a night out that includes drinking, plan ahead by using rideshare or taxi."

"This partnership is a great example of how Lyft aims to partner with the city of Seattle," said Todd Kelsay, General Manager of Lyft Seattle. "Our mission is to affect positive change in our cities through transportation. We hope everyone celebrating New Year's opens the Lyft app to get home safely. Together we can make Seattle's streets safer for everyone."

Through in-person distribution of promotional cards at bars and clubs, and through targeted push notifications to existing Lyft riders, the City and Lyft will focus on Ballard, Fremont, Capitol Hill, Pioneer Square, Belltown, South Lake Union, and the University District. Data from the past five years shows these areas with higher frequencies of impairment-related crashes.

"People who serve as and select a non-drinking designated driver are saving lives and making our streets safer. With the many options at our fingertips today, such as rideshare services like Lyft, there is no reason for anyone to drink and drive," said Mothers Against Drunk Driving Washington State Executive Director, Wilma Comenat.

The City encourages people to hail a cab or rideshare, carpool with a sober friend, take transit, or if you drove and had too much to drink, purchase pre-paid parking for the next morning.

Throughout 2016, Lyft is offering up to $75,000 of discounted ride value to Seattle passengers. The discounted ride offer will begin with a coupon available for both new and continuing Lyft users for five rides at $10 off each ride. The promotion may be redeemed once per individual and is available at lyft.com/invited/SafeSeattle.

For more information on Vision Zero, visit www.seattle.gov/visionzero.  #VisionZeroSEA     

Through partnerships like this, and through education, enforcement, and engineering, Seattle is taking big steps toward meeting its goal of zero traffic-related fatalities. The City will be rolling out similar partnerships with all other interested rideshare and taxi companies in the near future.

 

 

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