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City of Seattle
Ed Murray, Mayor

SUBJECT: Mayor launches 2012 Only in Seattle campaign

7/17/2012  12:00:00 PM
Joe Mirabella  (206)733-9810

Mayor launches 2012 Only in Seattle campaign
Three New Neighborhoods, Only in Seattle Sunday Discount Days

Campaign encourages exploration of new neighborhoods and businesses

SEATTLE - In a continued effort to encourage discovery and exploration of new neighborhoods and businesses in Seattle, Mayor Mike McGinn announced both the addition of three new neighborhoods to be featured in the 2012 Only in Seattle Campaign, and the launch of Only in Seattle Sundays - a special once-a-month neighborhood discount day.

Now in the campaign's third year, the City is not only adding 12 new businesses in Fremont, Pioneer Square, and Wallingford, but also taking the campaign one step further by introducing Only in Seattle Sundays.

"The locally-owned small businesses featured in Only in Seattle are great for visitors and locals alike," said Mayor Mike McGinn. "Our diverse neighborhoods are economically and culturally strong in large part due to these thriving small, independent businesses. Only in Seattle is about more than supporting our local economy, it's about celebrating what makes Seattle special."

Introducing Only in Seattle Sundays
The last Sunday of each month shoppers and diners will have the opportunity to take advantage of a customized set of discounts and freebies at local businesses and restaurants in neighborhoods across Seattle during Only in Seattle Sundays. Only in Seattle Sundays are designed in partnership with the neighborhood business districts to give people a great way to get out and discover what makes Seattle's neighborhoods unique - and get some great deals while they're at it.

Only in Seattle Sunday in Fremont on July 29th
Fremont will host the inaugural Only in Seattle Sunday on Sunday July 29th with 14 business offering discounts throughout the neighborhood. Visitors can start their day with an Only in Seattle Sundays brunch at Markettime Foods, spend some time shopping with 10% off at Only in Seattle featured businesses evo and Bitters Co. and finish off with "a buy one get one" free BBQ lunch at Pete's Fremont Fire Pit, among other discounts throughout the neighborhood.

To redeem and view the monthly Only in Seattle Sundays deals, shoppers can download or print the Only in Seattle Sundays coupon available at . Additionally Seattleites are encouraged to follow Only in Seattle on Facebook and Twitter, where the City's Office of Economic Development (OED) will be giving away prizes from select neighborhood businesses throughout the month.

For the past two years Only in Seattle has captured the essence of Seattle's neighborhoods and shared the unique stories behind each of the featured businesses. With Only in Seattle Sundays the campaign's "buy local" mission is brought to life beyond the Only in Seattle website,, by inspiring people to take one day a month to discover and explore a new neighborhood or businesses they otherwise might not experience.

Following Fremont, locals can look forward to Only in Seattle Sundays hosted in Belltown (August) and Wallingford (September), and other neighborhoods in the subsequent months.

Over the next three months, will introduce each of this year's new neighborhoods and their businesses. Among the 12 new businesses highlighted are Fremont's Book Larder, a bookstore devoted to Seattle's literary foodies, Pioneer Square's Magic Mouse Toys, Seattle's oldest toy store, and Wallingford's eclectic and delicious Bizzarro Italian Cafe'. By September, the campaign will grow to spotlight 70 businesses in 16 different neighborhoods.

The City promotes a healthy business environment for neighborhood business districts and organizations. The Only in Seattle marketing campaign is only one of numerous City-funded projects and activities that improve and strengthen local business districts under the broader Only in Seattle Initiative.

Annually, participating neighborhoods apply and are selected to be part of the Only in Seattle marketing campaign. Neighborhood business organizations interested in applying to participate in the 2013 Only in Seattle campaign should contact Theresa Barrearas at (206) 684-4505 or

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Office of the Mayor

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