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City of Seattle
Ed Murray, Mayor
NEWS ADVISORY

SUBJECT: The City's Walk Bike Ride Challenge Supports Walk to School Month

FOR IMMEDIATE RELEASE:
9/30/2010  2:00:00 PM
FOR MORE INFORMATION CONTACT:
Sue Romero  (206) 684-8548


The City’s Walk Bike Ride Challenge Supports Walk to School Month

(SEATTLE) – There are many reasons to participate in International Walk (IWALK) to School Month this October, including: increased physical activity; reducing traffic congestion, pollution and speed near schools; reclaiming neighborhoods; and spending more time with your family. Now you can add one more—the Walk Bike Ride (WBR) Challenge .

The city’s July WBR Challenge was a huge success with about 1,000 people registering. As a result, the Challenge is now an ongoing program where people agreeing to cut two car trips per week and report them are entered in a drawing to win great prizes. Those entering the challenge get weekly emails with tips on walking, biking and riding and can track their individual progress and the program’s collective impact online. The more weeks reported the higher chance one has of winning the prize drawing. Current program prizes include:

The WBR Challenge is part of the Seattle Department of Transportation’s Way to Go! Seattle program. The program offers incentives to walk, bike, ride transit and carpool more by offering incentives, tools, information and encouragement.  The WBR Challenge runs on a two month cycle. The current cycle is for October and November.

The city and Feet First, a pedestrian advocacy organization, are promoting IWALK throughout Seattle.  Feet First will participate in “Walking Wednesdays” during the month of October at John Muir School in Mt. Baker; “Walk Around the World” initiative at Concord International Elementary in South Park, a teacher versus student active commuting competition at Graham Hill Elementary School; and a “Walk FROM School” event at Roxhill Elementary. Information on the WBR Challenge will be offered to students, teachers and parents as a way to encourage and reward folks choosing to walk in October and beyond.

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Seattle Department of Transportation

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