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Subject:   Come on Seattle, Twist & Save
For Immediate Release:   
9/26/2007  8:30:00 AM
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Come on Seattle, Twist & Save
Seattle Mariners and Seattle City Light offer a new twist on an old idea


Seattle — On Wednesday, September 26 at the Seattle Mariner’s game, Seattle City Light will launch its Twist & Save campaign to foster the use of improved Energy Star compact fluorescent light bulbs. Premiering at Wednesday’s game will be a 30-second video featuring Seattle-area celebrities “Twisting and Saving” with Energy Star compact fluorescent bulbs (DVD available in 30 second and two minute versions). Preview at www.seattle.gov/twistandsave

In addition, Seattle City Light’s compact fluorescent bulb mascot (nameless, for now) and his many helpers will hand out 5,000 bulbs FREE to fans after the second game of the double-header.

Compact fluorescent light bulbs use only a quarter to a third of the energy needed by a traditional incandescent light bulb. Better yet, compact fluorescents will last seven to 10 times longer. Over the life of the bulb, a compact fluorescent will save the user about $30 on his or her energy bills.

The Twist and Save program, part of Mayor Nickel’s larger Seattle Climate Action Now campaign, helps makes these new bulbs affordable by offering deep discounts at local retailers, with prices on many styles for less than a dollar per bulb!

Available in traditional round-bulb shape, both interior and exterior spotlight varieties, three-way bulbs, the well-known “twisties” and a variety of “temperatures” (warm light to very intensely white light), the bulbs suit a much wider range of needs in the home and office. According to Anne Ducey, program manager responsible for the new promotional video, “Our local celebrities jumped at the chance to participate in showing this new, wide range of bulbs available to consumers. For instance, Sunny Kobe Cook stood on a mattress twisting in a bulb, and viewers see Dale Chihuly considering one for his Benaroya sculpture.” Quite tongue in cheek, the video emphasizes the new shapes and uses for the bulbs.

Participating stores include Bartell Drug stores, Costco, Home Depot, Lowe’s, Fred Meyer, and the Maple Leaf Ace Hardware. No coupon or rebate form is needed to receive the discounts, which are provided at the register. Retailers project 500,000 bulbs will be sold by the end of the year. Seattle City Light plans on offering the Twist & Save program through 2008 and possibly beyond.



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