Explanation and Examples
The details expressed by buildings at the street level infl uences how a pedestrian perceives an area. Appropriately scaled signage can provide visual interest and a human dimension to street-level building facades.

Consider the following:

• Signage should be designed as an integral part of the building facade.
• Use signage to help distinguish the ground level of a building from the upper levels of a building.
• Creativity and individual expression in the design and placement of signs is encouraged.
• Establishing a rhythm along the street-level façade through continuity and spacing of signs helps to create a human scale.
• Use creative lighting to accent signs and assure their legibility at night.