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Be Super Safe

Be Super Safe Campaign

Super Safe Seattle Comic, Volume 1, Issue 1Be Super Safe is the public awareness campaign identified in the Road Safety Action Plan. This campaign’s goal is to change the riskiest types of behavior that happen on Seattle streets.

The campaign will consist of several messages put out to a broader audience, but will also include sophisticated outreach to specific targeted audiences on speeding, distraction, and impairment. By using the best available data on collisions and why they most frequently occur and using that data in outreach efforts, we will be more successful at increasing safe behavior.

Be Super Safe is based on the idea that we all have the potential to be superheroes – by looking out for each other as we travel, we have the power to save lives.

Expect to see or hear more about the Be Super Safe campaign in 2013. In the meantime, you can check out these materials: