About the Campaign

Downtown intersectionBe Super Safe is a public awareness campaign to improve road safety in Seattle. Identified in the city's Road Safety Action Plan, this campaign's goal is to change the riskiest types of travel behavior found on our streets.

The campaign consists of messages for a general audience, and also includes sophisticated outreach to specific groups about the dangers of speeding, distraction, and impairment. By gathering the best available data on collisions and why they most frequently occur, and using that data in outreach efforts, we will be more successful at increasing safe behavior.

Be Super Safe is based on the idea that we all have the potential to be superheroes - by looking out for each other as we travel, we have the power to save lives.