Flash pass. Take seat. Repeat. It's a simple mantra for a sophisticated marketing strategy—the ACTP ass. Launched by ACT Theatre in late 2009, the pass is a flexible monthly membership that lets patrons attend as many shows as they wish at the busy multi-venue theater for only $25 a month. Pass perks include half off guest tickets and discounts on concessions.
Flexible and affordable, the ACTP ass is attracting younger audience members to the downtown theater, which receives funding through the Civic Partners program. In addition to mainstage plays, pass holders can check out ACT's lively Central Heating Lab series, which features new works by other local arts troupes in theater, music, dance and more.