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City of Seattle
Ed Murray, Mayor
NEWS ADVISORY
SUBJECT: Seattlites Get Moving and Active: The Challenge is On!
FOR IMMEDIATE RELEASE:
6/14/2013  10:30:00 AM
FOR MORE INFORMATION CONTACT:
Richard Sheridan  (206) 684-8540


Seattlites Get Moving and Active: The Challenge is On!
The City of Seattle launches a summer-long challenge to encourage new transportation habits.

SEATTLE – This summer the Seattle Department of Transportation (SDOT) is hosting the Walk Bike Ride Challenge to inspire residents to try new ways of getting around without a car. It’s estimated that 40 percent of urban travel is for trips of two miles or less and close to 90 percent of those trips are by car (source: USDOT). The challenge premise is that many of these trips could easily be taken by public transit, on foot or by bicycle – saving money, helping the environment and offering the chance to stay fit all at the same time. The aim of the challenge is to help people build positive experiences with active travel that lead to new long term travel habits. As further incentive, the challenge offers great opportunities to win prizes. Seattleites can sign up for the Walk Bike Ride Challenge on SDOT’s website at http://www.seattle.gov/waytogo/wbr_challenge.htm by clicking on “Sign up now!”

This year the Walk Bike Ride challenge has a new partner, Luum, a Seattle-based tech startup that seeks to improve the way citizens, companies, non-profits and government work to solve pressing issues facing their communities. Luum uses social connections and friendly team-based competition, along with measured feedback and incentives, to get people into the game and make it easy to bring friends and co-workers along. As transportation is a key focus, starting this summer the Luum team is targeting corporate commute trip reduction (CTR) programs in the Puget Sound region and beyond, to dramatically improve the employee commuting experience.

The challenge seeks to have individual participants convert 24 solo car trips to walking, biking, car/vanpooling or riding transit between June 15 and September 9. By doing so they are eligible to win:

• Grand Prize: A brand new Specialized bike (Sirrus or Vita Elite) & helmet worth $800 from Gregg's Cycles
• $200 REI Gift Card
• $150 Zipcar gift certificate
• $100 Farmers Market gift certificate
• $100 Nordstrom gift card
• Car2Go membership and four hours of free use
• Family pack tickets to the Woodland Park Zoo
• Special prizes to be announced during the Challenge

The partnership between SDOT and Luum is already showing results as far more participants and teams are enrolled ahead of the challenge launch this year than in previous years. In the 2011 and 2012 Walk Bike Ride challenges, 1,900 people took part, avoiding 26,219 trips and 423,363 miles of driving alone. They kept 412,369 pounds of CO2 out of the atmosphere. This year the goal is to build on past success and break through the 2000-participant mark.

Luum has already run successful transportation challenges with King County Metro and Feet First. You can learn more about Luum and its work by visiting http://www.luum.com.  



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